Page 11 - The Five Forces of Everything

OBSERVATIONS

HOW MILLENNIALS

KILLED MAYONNAISE

“The inexorable rise of identity

condiments has led to hard times for

the most American of foodstuffs.

And that’s a shame…

I was forced to face facts:
The family’s tastes had changed.

Or, rather, our family had changed.

Oldsters were dying off, and the young

’uns taking our places.

While I wasn’t watching, mayo’s day

had come and gone. It’s too basic for

contemporary tastes — pale and insipid

and not nearly exotic enough for our era of
globalisation.”

Observed by Sandy Hingston of Philadelphia Magazine.
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FORCE #1 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS