Page 21 - The Five Forces of Everything
P. 21
KANEBO FACIAL WHIP
SIMPLY MORE ENGAGING
Competition is at fever pitch in most categories.
To break into habitual purchasing, brands are turning to sensory engagement.
Carefully crafted sensory experiences can strengthen brand promises. One
such innovation comes from Kanebo, a personal care brand from Japan.
The way the foam is dispensed – creating a replica of a beautiful rose
- not only excites the user, but reinforces key brand equities around
femininity, beauty and purity. The texture is remarkably fi rm and propels
perceived effi cacy.
A subtle scent of rose completes a highly coherent brand experience.
It is not surprising to learn that people love to share their experience of
this product across their social networks.
SEARCH: KANEBO FACIAL WHIP USE
19 20
FORCE #1 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS
