Page 34 - The Five Forces of Everything

POLLUTION PROTECTION SKINCARE

SHIELDING CITY DWELLERS

In 2018, China’s environment ministry indicated that the number of
sources of pollution in the country had increased by over 50% in less than
a decade.

Awareness of pollution’s harmful eff ects has persuaded many to install
air purifi ers. Meanwhile, face masks, once favored by people with colds,
have become a fashion statement.

Australian beauty brand QoQoB is just one example of how companies are
responding. It off ers a three-step process that claims to activate the skin’s
natural detoxifi cation processes.

In a further development, Johnson & Johnson
recently added the City Shield range of products to
its Neutrogena brand. The range has been inspired
by the everyday stresses on
skin. From air pollution and
crowded transport, to offi ce air
conditioning, late-night excess
and sun exposure.

The City Shield range not only
boosts hydration, but helps
strengthen the skin’s natural
defence against pollution and
other aggressors.

It’s a further sign of the beauty
industry shifting to defence
mode.

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FORCE #2 OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS