Page 52 - The Five Forces of Everything
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OBSERVATIONS

                                                                                           ‘Eco-anxiety’ is a new term described by Psychology
       In 2017, the American Psychiatric
       Association found that among 1,000                                                  Today  as  “a  fairly  recent  psychological  disorder
       U.S.  residents, nearly two  thirds
       were  extremely  or somewhat                                                        afflicting an increasing number of individuals who
       anxious about  health  and  safety
       for themselves and their families                                                   worry about our environmental crisis”.
       – with more than a third claiming
       to feel more anxious  compared                                                      Meanwhile, The Guardian newspaper recently described the forces driving
       with the year before. Millennials                                                   us towards plant  milk  as “a  manifestation  of collective  anxiety  that
       emerged  as the  most anxious                                                       something is wrong with our bodies. That we aren’t as healthy and happy
       generation.                                                                         as we could be – or perhaps, should be – and something, or someone, must
                                                                                           be to blame.”
       In  2019,  the  Gallup  Global
       Emotions Report  observed humanity  becoming  more                                  Such  uncertainty,  continuously  fed  by  political  and  societal  discourse,
       anxious and more angry. In terms of positivity, the U.S.                            climate change, personal security and health concerns, is weighing down
       was  ranked  39th  and  the U.K.  46th.  Latin American  countries                  on people’s shoulders. Some say we’re entering a global sleep crisis.
       reported most positivity, reflecting a cultural tendency to focus on the
       bright side.                                                                        Of  course, reported  feelings of  anxiety  do not equate  to a medical

                                                                                           diagnosis, but these observations do reflect a population that feels much
                                             It’s no wonder then that there are            less certain about the future.
                                             now over  70  million prescriptions
                                             for  antidepressants  in  England  –
                                             double the number from 2008.

                                             What’s going on?

                                             It  seems  that  our unprecedented
                                             access to information is creating a
                                             dilemma. The more we know, the
                                             more worried we become. Whether
                                             it’s a self-diagnosis by Dr Google or
                                                  powerful new evidence  on
                                                  the plight of Mother Earth.

                                                  As the saying goes, ignorance
                                                  can be bliss.


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       FORCE #4                                                                                                                          OBSERVATIONS | IMPLICATIONS | ILLUSTRATIONS
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