Page 20 - MMR Research General Creds - Chinese
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请消费者在研发的初始阶段参与创新，
帮助产品制定最正确的发展方向 Immersive co-creation
workshops that explore the
proposition in an holistic and
iterative way.
Over the course of two days, Retreats has provided
sensorially acute and articulate consumer-driven innovation
consumers explore every guidance to a wide range of clients,
aspect of an off ering; from pack including The Kindness Collective in
and product, to comms and their design of a new laundry liquid.
claims and everything Bringing together creative, articulate and
in-between. sensory acute consumers over two full days,
An iterative approach with MMR & The Kindness Collective were able to
consumer input feeding in at key You’ll hear real-time feedback explore all elements of their new proposition;
stages throughout the process - from target consumers, and From deep diving into the current category,
from ideation to launch. Using a leave your RetrEAT with clear further developing the idea & concept,
range of quant and qual tasks to guidance on how to fully product performance, pack format & design,
to full comms & claims optimisation. Tackling
address key tactical and strategic optimise your off ering! all elements of the off ering with engaged
objectives. consumers ensured complete alignment of
the entire usage experience, in a brand new
24/7 access, over night answers, category for the Kindness Collective.
immediate access to results and CASE Retreats co-created the ideal
dedicated expert support, with proposition for the Kindness
fl exible outputs as needed. Collective, placing consumers
进而将资源集中投放在 STUDY at the heart of the process and
TEST, LEARN, REFINE, REPEAT! harnessing the sensory power of
最重要的地方 agile innovation.
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