Page 77 - Layth Madi Portfolio of Projects
P. 77
MADINATI TOWN CENTRE
A Development Concept for a New Lifestyle and Retail Destination
... Client
Solidere Saudi Arabia
Location
Riyadh Kingdom of Saudi Arabia
Magnitude
50,000m2 GLA 73,500m2 Land Area
Visionnaire was appointed by a leading real estate company to define the development param- eters and concept for a retail-led lifestyle product - as part of a broader strategy to pursue Value Added Property Investments in the GCC.
Visionnaire undertook strategic, market and competition analyses and synthesised the findings into a development and positioning strategy for the ‘Madinati Town Centre’ - a forward looking retail, leisure and entertainment devel- opment concept.
Visionnaire’s team of architects and masterplanners demonstrat- ed the applicability of the concept through the design of the first Ma- dinati project on a site already un- der ownership by the Client. The design engendered all the tenets of the development concept and strategy that were defined in the preceding phase of the study - set- ting the stage for the rollout of this new concept across the GCC in the coming years.
