Page 10 - Elliott US Report_Neat

Met Life Stadium – Observations

• First stadium visited during the week so set the standard for the others to be benchmarked
against
• Felt that the hospitality offer was poor and was quantity over quality, lacked innovation and

imagination.
• Stadium had a very industrial corporate feel to it.
• Huge variety of offerings to concessions customers
• Lots of offerings that had been developed by in house team for concessions.
• Stand alone Kosher units that could not operate as anything else when not in use.
• Premium clubs were very premium in look and feel and a lot of focus on comfort and
surroundings.
• Chefs tables and buffets were dressed very well and were visually very attractive.

• Packages do not include alcohol and only food element.
• Some good use of digital signage and graphics.
• Big focus on New York Giants branding and local suppliers and dishes.
• Uniform standards were not consistent, this seemed a trend across venues. UK has better
standards in this area..
• Every space utilised and taken for catering units or mobile operations.
• Huge Hawking operation with stand alone servery areas.
• SPH of $25 on average

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