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Fenway Park – Observations

• Oldest Baseball stadium in U.S.A, most visited baseball ground in the country.
• A very old stadium, well looked after an maintained, a lot of history. The team were very proud to
work there.

• Very limited space to work with, catering team utilise every spare space they can for
concessions and hospitality.
• Huge variety of offerings to concessions customers, very expensive, $25 for a lobster roll, $24
for 2 small beers.
• Not a huge presence of digital signage, lots of hand painted and traditional signage used.
• Clubs and suites well presented and some clever use of space.
• Great use of dead space on the roof by creating a garden that produces food that is then utilised
through the food offering in the venue.

• Packages do not include alcohol and only food element.
• Not a huge focus on Red Sox branding, more of a nod to the history of the ground and pas
players etc.
• Outside streets were used for catering and entertainment throughout the event and were very
busy.
• Every space utilised and taken for catering units or mobile operations.
• Huge Hawking operation with stand alone servery areas.
• Wide variety of vending machines utilised including ones for hot dogs, fries and pizzas.
• SPH of $23 on average

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