Page 3 - Plant Forward Case Study UK_Neat
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What’s the insight?





                                                more than 1.2 million people in the UK are vegetarian

                                                                                                                 National Health Service




                                                 25% of people in Britain have cut back how much meat they eat

                                                                                                                          YouGov survey



                                                      Reducetarian









                                                     People committed to reducing their consumption of meat and fish


                                                                                KEY MOTIVATORS


                                                                                 EAT LESS MEAT


                                                                            IMPROVE YOUR HEALTH

                                                                        SUPPORT THE ENVIRONMENT
        Brian Kateman
        TEDx speaker, expert on food systems and                              BE KIND TO ANIMALS
        behavioural change, creator of reducetarian.org
          3  Plant Forward Case Study
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