Page 9 - Plant Forward Case Study UK_Neat
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NFL FANS, UK


















                                                                                                     NFL appeals to


                                                                                                           affluent




                                                                                                       time-poor




                                                                                                     demographic at


                                                                                                            every age


                  Income           Low <£29,999   Med <£30k-£69,999        High >£70,000

             UK Gen Population        59.0%             35.0%                  7.0%                        breakdown
                 NFL Fans              33%               32%                    35%



                                                                                                         All figs from SMG Insight,YouGov 2018


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