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Executive Recruitment Proposal
RECRUITING City of San José - Assistant Director of Finance

Phase 1: Kick-off, Brochure Design, and Advertising

Deliverable 1. Ideal Candidate Profile Developed by Meeting with Key Decision Makers

Working closely with key stakeholders, K&A will assist in identifying the specific needs of the City and the key competen-
cies and characteristics of the “ideal candidate.” We will obtain an understanding of the City’s goals and priorities with
regard to selection criteria, selection process, timeline and evaluation process.
The creation of a candidate profile is a crucial step for the recruitment of this executive level position. We will meet with
the Director of Human Resources and Director of Finance to discuss and refine the City’s needs and resulting position
requirements for the Assistant Director of Finance position. We recommend also partnering with other leaders associat-
ed with the City to gain an understanding of what they are looking for in the position, and to develop an ideal candidate
profile.

Deliverable 2. Brochure Design

In collaboration with the City and working closely with our professional design team, a visually appealing and mobile
friendly recruitment brochure will be designed. The brochure will create excitement around the Assistant Director of
Finance opportunity by highlighting the City organization, the community, strengths and challenges, upcoming projects,
goals, culture, extracurricular activities associated with the region, and additional pertinent factors.

Before moving ahead with posting, we will prepare two different samples of the brochure design layout, a recommended
ad list, and a Word version of the copy for review and editing by your team.

Deliverable 3. Advertising and Marketing Strategy

We will use our own resources and coordinate with the City to identify relevant national, state, and local government and
industry sources where prospective candidates are likely to be found. We will compile our recommendations into an Ad
List and share it with your team (please refer to Table 1.0 on the next page) for easy collaboration.
Advertisements will be prepared and placed for publication in appropriate newsletters, job bulletins, websites, profes-
sional magazines, industry trade journals, professional organizations, public sector newsletters, etc. Finally, we will post
ads on appropriate social media outlets, such as LinkedIn and Indeed, some of the more prominent recruiting tools in the
current labor market.

Our team will also use our social media presence, such as Twitter and LinkedIn to promote the opportunity and to ask
our network for referrals. Once the job is live, a designated member of the K&A Recruiting team will accept and organize
applications in our applicant tracking system, and proactively grow the candidate pool.

2835 Seventh Street, Berkeley, California 94710 | 510.658.5633 | www.KoffAssociates.com