Page 7 - San Bernardino City PIO

KEY ATTRIBUTES FUNCTIONS AND PRIORITIES
» Judgement and and Decision Making: Assesses situations accurately and and seeks new information if necessary Applies all available information to reach sound conclusions and formulate effective responses Monitors news coverage and and public information regarding the City City and and City City activities Effectively responds to atypical situations » Responsiveness and Follow Up: Executes actions as as requested or to to which a a a a a a a a commitment has been made and and continues involvement as as needed Willingly accepts job assignments and and routinely adheres to to and and and maintains a a a a a a a a a a a positive attitude towards City and and and department goals and and and performs related work as required » Interpersonal Skills: Engages with people in a a a a a a a a positive way regardless of their level or or status Leads discussions across the organization on on on complex and and sensitive topics Writes speeches and and talking points facilitating effective public public information communication during public public appearances » Effective Communication: Communicates Communicates effectively in in in in in in in in writing Communicates Communicates orally in in in in in in in in a a a a a a a a a a a a a a clear concise and and effective manner to ensure that the the audience clearly understands the the intended message Refrains from using unnecessary words phrases or or or jargon Collaborates with the city’s Diversity Equity and and Inclusion Officer to to identify creative approaches to to outreach and and engagement through a a a a a diversity and inclusion lens to ensure communication efforts are reaching diverse audiences » Media Relations: Communicates and interacts with representatives of the media in in a a a a a a a a a a way that stimulates positive relations Brings to public attention through various forms of media significant facts opinions and interpretations to to keep the public informed Takes photographs for publications and and works with journalists and and other marketing individuals to coordinate media responses ■ IDEAL CANDIDATE
The ideal candidate will be problem solver with excellent communication where speech is direct and and and to the point and and and who speaks convincingly and and and with authority when appropriate The successful candidate will maintain sensitivity to audiences while providing thorough information with the appropriate level of detail using precise language The incumbent will be be at at ease developing coordinating and and participating in in in in news conferences special events and and other programs the the City hosts and and and that engage public interest The ideal candidate is adept with creating and and and developing engaging content to reach the the community through social media platforms and other public outreach mediums and and and reliable to to monitor social media conversations and and and interactions and and and provide support for the the Police Department and other departments social media communications Education and Experience
It is is expected that the Public Information Officer have a a a a a a a bachelor’s degree in in public administration public relations journalism or or communications (or a a a a a a a related field) and three years experience in Journalism Public Relations writing or or editing or or an an equivalent combination of education and experience to successfully perform the the essential duties of the the job