Page 14 - Thermador - Our Exceptional Story

Connecting with the
NORTH AMERICAN MARKET
For the North American consumer, the
kitchen is truly the heart of the home.
It’s where families come together, friends share stories and recipes become memories. And for more than 100 years, Thermador has empowered those who make life happen in the kitchen. We are a deeply rooted American brand, with factories across the U.S. where handcrafting products is still part of our
DNA — because time-honored tradition is as important to us as it is to our consumers.
Competition in the North American luxury appliance market is erce, with many contenders vying for the top position. And as times change and technology advances, consumers expect brands to keep up with their ever-changing lives. While other brands tend to take a one-dimensional approach to differentiating themselves — such as focusing
solely on design or relying on brand-name recognition — we look beyond the super cial to connect with consumers in a more meaningful way. Our competition may offer high-end appliances, but only Thermador fully embodies the way our consumers think, feel and act. We inspire them to be greater, and in turn, set a higher standard for ourselves.
As Thermador looks to the future, we will continue to exceed consumer expectations and deeply in uence the North American luxury appliance market with products that are incomparably innovative, beautiful and ultimately exceptional.
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