Page 35 - Thermador - Our Exceptional Story

The
CULINARY IMPRESSIVE
THE KITCHEN IS JUST ONE CHAPTER IN OUR CORE CONSUMER’S STORY.
The Thermador core consumer, deemed the Culinary Impressive, lives every day with the intention of creating incredible experiences. No matter the situation, they always look to get a little more out of life. They are well-educated and well-traveled with sophisticated taste, and they are savvy, early adopters of new technology. They glean inspiration from their lives and adventures, and they appreciate a variety of culinary endeavors whether they
are dining out, cooking at home, or experiencing new cuisines while traveling.
Culinary Impressives seek out the unique, even among the ordinary. They take the little things others may not notice, and turn
them into big things no one can ignore. They recognize that there’s always a way to be better and bolder — and they never stop searching for it.
If there are boundaries, our Culinary Impressive is pushing them. If there are chances, they’re taking them. And if there’s an adventure to be had, they’re not just along for the ride; they’re in the driver’s seat.
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Target Audience