Page 37 - Thermador - Our Exceptional Story

Consumer
LIFESTYLE
THERMADOR IS AN OUTWARD EXPRESSION OF WORLDLY SOPHISTICATION.
What distinguishes Culinary Impressives from others is their unique way of looking
at the world. They lead exceptional lives because they don’t sit back and wait for life to happen; they create their own adventures, and inspire others in the process. For some, that might mean being the rst couple
to get up and dance at a restaurant that doesn’t have a dance oor. For others, it could mean exploring the vineyard their wine comes from, learning everything they can about the grapes to better appreciate the taste — and then creating new and unconventional pairings. It might even be as simple as making homemade ice cream
and inventing a new avor. Whatever the Culinary Impressive does, they make it their own.
Culinary Impressives are open to — and interested in — what new technology has to offer. They are curious and bold, but never reckless. They seek out the unique and unexpected, but they are never arrogant. And they are opinion leaders, but they are not interested in eeting trends. They value originality, exploration and sophisticated taste.
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Target Audience