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Consumer
PURCHASE DECISIONS
Tech-savvy and social, Culinary Impressives are the rst to have the
latest technology — but never at the expense of quality. They own products that have been proven to work and that seamlessly integrate
into their lives, such as the latest smartphone, a state-of-the-art streaming device or a Thermador Steam Range. Culinary Impressives never purchase technology simply because it’s new; they do extensive research before buying something, making every purchase with intent and ensuring
that it will enhance their lives. As a result, they naturally become ambassadors for products that inspire them. They are eager to share their new products with friends and family because they are deeply excited about the prospect of innovation.
Within their social circles, Culinary Impressives are recognized and admired for their good taste in brands. Entertaining plays a major role in their lives; everything they do in the kitchen is a means of self-expression. So when
it comes to their appliances, they will not make sacri ces. Discounts and sales do not in uence their purchasing decisions, as they are willing to pay a premium for quality goods that best represent their lifestyle.
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Target Audience