Page 4 - INSEA Handbook D1

Stadium Management South Africa (Pty) Limited

Gate B
FNB Stadium
Soccer City Avenue An International Award Winning Business
Nasrec
Johannesburg

Reg No: 2008/003943/07
t +27 11 247 5300 f +27 11 247 5310
enquiries@stadiummanagement.co.za

11 January 2018

James Johnson
Head of Professional Football
Federation Internationale de Football Association
RE: APPRECIATION OF INVITE TO PRESENT AT THE FIFA CLUB LICENCING
SEMINAR
Dear Mr. Johnson

I refer to the letter of appreciation received dated the 10 January 2018.
It is with great pleasure that I write to you conveying my thanks and extreme gratitude to CAF and FIFA for allowing me the
privilege of presenting and speaking on the panel at the Seminar that took place in Cairo Egypt on the 20 December 2017.
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The execution and delivery of my travel itinerary was of exceptional standards and my experience, the professionalism and
kind hospitality given to me was one not to be forgotten. I will return the same standards and service delivery to you and the
FIFA delegation that will be visiting the Orlando and Rand stadiums for the FIFA Professional Football Case Studies on the
22 and 23 of January 2018. I understand that this visit is to promote professional football stakeholders around the world. It
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is with great satisfaction that you have selected and highlighted our stadiums and training facilities and included them as
part of your case study program.
Stadium Management SA (SMSA) is the founder of the International Sporting, Event and Entertainment Association
TM
(INSEA ). INSEA TM is a registered non-profit organisation which was founded in November 2017 by Stadium Management
SA (SMSA) and Legal I HELP TM Stadium Management SA (SMSA) is South Africa's leading stadium management group
managing four multi-million-rand venues in Johannesburg: the iconic FNB Stadium, historic Orlando Stadium, Dobsonville
Stadium and the Rand Stadium. These government-owned venues are privately and independently administered by SMSA
on a full financial risk basis. SMSA were appointed by the City of Johannesburg in 2009.
In contrast to other management fee based/municipal council-based stadium management operations, SMSA is responsible
for all the costs in managing the stadium. SMSA is self funded and does not receive any management fee, subsidy or grant.

SMSA are experienced industry experts and have excelled and received 15 awards locally and internationally, such as
Winner 2017 International Arch of Europe ('AE) Award; Winner 2017 Europe Business Assembly Enterprise of the Year
Award and Winner 2017 Europe Business Assembly Europe Trading License Award, to mention but a few.

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