Page 7 - YVES ROCHER
P. 7
From Particular To Universal
The shots will re ect the the personality and and unique feel of of each
of of of of of this woman not just a a a a a a a a a a a a a race and and and an an an an an age but the the the the the shining spirit spirit of of of of each
of of of of them and and at at the the the the the the same time the the the the the the spirit spirit of of of of Yves Rocher which is what all these women women have in in common: they are strong and and and positive women women who take action and and and responsibility in in their lives they they are are friendly and and and and and love of of organic they they like make up and and and and to take care of of themselves but at at at the the the the the the the the same time be and and and and feel natural they love nature and and and the the the the the the city the the the the the the secret is the the the the the the balance between both They all all have different dreams and and and goals and and and lives but they they all all go go for it and and and work towards the the life they want It is is very important for for me me to create a a a a a a a a a a a a character for for each
of these women so that the the the actress/model playing this woman can real- ly feel feel her and and and the the shots get intimate and and and feel feel real real natural and and and vibrant The viewers will feel the positive vibe and happiness that each
of this women re ects We need to to create real characters to to build each
personality in in the richness of his own individuality even and specially because we we will see each
woman few seconds Each one need to really exist how could we we make

