Page 9 - YVES ROCHER

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Our Beautiful Activists
Casting of 10 women from diverse ages and ethnicities as as described in in the agency brief The most essential is that they are good actresses so so the the shoot looks absolutely fresh and natural We want each each that each each of these women women to to feels real with her own story and and personality These women women move feelings of joy and and empathy in in the viewer We also will will have have two children who will will be the the the real child child of the the the the mother so so that it it feels natural and and organic I I have have pictured a a a a a a a a a a a model with her her kid and and I I think they could be a a a a a good option for this campaign In general we have suggestions for a a a a a a a a a a a great casting in in in Spain and and and Portugal of of women that are beautiful but also act act well and and and feel real most of of them models and and and actresses at the same time I don’t want staged smiles that does not make sense but incarnated smile smile smile Each smile smile is different corresponding to to the the the conveyed emotion and to to to the the the the the personality of of the the the the the girl You have all a a a a a a a a a a a a range of of of smile from the the the the the shy one one to to to the the the the the frank one one that can even turns into a a a a a a a a burst of of laughter passing by the the the mischievous one