Page 29 - Mellby Gård Yearbook 2018–2019

” We must be present in appropriate shops and on the right platforms.
“During the year, we reduced the sales force, stepping up product development instead. We did this to ensure that Chevalier’s values are truly reflected in the collections”, says Niklas Nilsson.
In terms of sales, the year was more or less unchanged compared with the preceding year for Chevalier. In terms of earnings, the year entailed a loss, with the company having incurred major non-recurring costs. The warehouse was relocated, and a third-party logistics partner
was replaced. At the same time, the company changed its business system.
Chevalier is present in approximately 30 markets, the largest being Sweden, Norway, Germany and eastern Europe.
Niklas Nilsson, MD of Chevalier
FACTS
Chevalier develops, designs and markets clothing and accessories for hunting and leisure under its own brand. The company was founded in 1950 and today conducts sales in 30 markets, with Sweden, and northern and eastern Europe as its principal markets.
Chevalier has been part of Mellby Gård since 2015. As of 2019, Chevalier is part of the holding company Open Air Group, in which Mellby Gård holds 22.5 percent.
Mellby Gård’s representative on the Board of Directors: Sven Knutsson.
Headquarters: ...................................................... Mölnlycke Sales 2017/2018*: .........................................SEK 354 million Number of employees: ......................................................79 Chairman: ................................................... Rickard Kemfors
SIGNIFICANT EVENTS 2018/2019
» Chevalier merged with Open Air Group.
» Niklas Nilsson stepped in as MD in October 2018.
» A major branding process was completed.
» The warehouse was relocated and collaboration with a new third-party logistics provider commenced.
» The implementation of a new business system was completed.
» The organization was changed with a focus on product development, design and purchasing.
*Proforma. Inkluderar omsättning för Chevalier.
MELLBY GÅRD – YEARBOOK 2018 / 2019
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