Page 31 - Mellby Gård Yearbook 2018–2019

” We must be where our customers are.
“We will grow through collaborations, in which we benefit from the platforms and reach of others. One example is Newbie’s collaboration with wallpaper brand Borås tapeter. We also work with advisory services and sales over the phone. With the help of a Nordic customer service unit, we can help customers click their way to a complete wardrobe”, says Elisabeth Peregi.
Employees play a key role in the change process. When changing approaches, it is extremely important that everyone be involved and engaged:
“I want everyone to feel that they are here to make a difference, that they feel appreciated and can make an impact. I want more decisions to be made out in the organization and we need to talk with the customers more”, says Elisabeth Peregi.
“We must always ask ourselves: what sells – and what doesn’t? What would have sold instead? In the future, perhaps we should hang out more in school yards and other places where our customers hang out to observe what’s in”, she concludes.
MD Elisabeth Peregi
FACTS
KappAhl was founded in Gothenburg in 1953 and is one of the Nordic region’s leading fashion chains with 363 shops under the KappAhl and Newbie Store brands. KappAhl has physical shops in Sweden, Norway, Finland and Poland,
as well as Shop Online. The business concept is to offer affordable, proprietary-design fashion collections for women, men and children. More than half of the company’s products are sustainability labelled.
KappAhl has been an associated company in the Mellby Gård portfolio since 2013.
Mellby Gård’s representatives on the Board of Directors: Anders Bülow (Chairman) and Thomas Gustafsson.
Headquarters: ..........................................................Mölndal Sales 2018/2019: ......................................SEK 4,819 million* Number of employees: .................................................2,884 Chairman: ........................................................ Anders Bülow
SIGNIFICANT EVENTS 2018/2019
» New concept shop KappAhl Kids.
» New flagship shop launched in Gothenburg.
» Elisabeth Peregi appointed MD in April.
» KappAhl becomes a partner in Renewcell, which
recycles old clothes.
» New three-year plan developed.
» Mellby Gård acquired over 90 percent of the shares in
KappAhl and began delisting the company from the Stockholm Stock Exchange.
*Financial year extends from September to August
MELLBY GÅRD – YEARBOOK 2018 / 2019
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