Page 6 - Demo

Tony DiLorenzo
Tony brings 10 years of creativity to the Morreale team. With graphic design experience extending back to 2006, he has stacked his portfolio with
a wide array of designs for major clients, from company
or project logos to creative marketing materials and educational collateral used for stakeholder engagement and public outreach. His designs have been used in print and digital media campaigns
to capture the attention of intended audiences and bring the messages of campaigns together with creative imagery that inspires interest.
Contact
Our Work
PACE VENTRA
BRAND AMBASSADOR CAMPAIGN
Our Ventra Card Brand Ambassador Campaign reached over 36,000 riders. Today, 85 percent of Pace ridership uses the Ventra Card compared to the 10 percent that used it before our campaign. The Morreale team developed key messaging, creative collateral and spent over 600 hours on outreach
to help Pace Suburban Bus raise awareness about the bene ts of the Ventra Card and increase usage. Pace received positive press and customer comments as a result of our outreach efforts.
KANE COUNTY
PUBLIC OUTREACH AND DIGITAL MEDIA
Our team reached tens of thousands of people through traditional and digital public outreach during efforts to increase awareness and interest about Kane County’s 2040 Long-Range Transportation Plan.
To gather valuable stakeholder input, our team designed promotional materials in both English and Spanish, and sent brand ambassadors to targeted, high-traf c locations to engage the public and help them take the survey on site. We also developed a strategic social media campaign, posting images local to the community with engaging text to garner further interest in the survey and the transportation plan.
I-55 MANAGED LANE PROJECT INDUSTRY FORUM
PUBLIC OUTREACH AND MESSAGE DEVELOPMENT
To support the efforts of IDOT’s Of ce of Innovative Project Delivery, Morreale was tapped to manage
all communications for its public-private partnership program. Our team has spearheaded message development for this new program and facilitated an industry forum that included two days of meetings with potential local, national and international investors. Our online registration system, event website, event signage, creative collateral and newspaper advertisements resulted in a successful event that demonstrated a high level of interest in the project.
CREATE GS9-ARCHER AVE. @ BRC GRADE SEPARATION STUDY
STAKEHOLDER ENGAGEMENT
Morreale developed content and built a multimedia project website to inform and engage a wide array of stakeholders on the Archer Avenue at the Belt Railway Company of Chicago Grade Separation Study, a product of the CREATE program. Our team was also tasked with developing creative collateral and organizing a stakeholder engagement committee to build consensus around the project among elected of cials and community leaders in the affected communities.