Page 7 - Demo

AMERICAN DENTAL ASSOCIATION
PUBLIC AFFAIRS CAMPAIGN
Morreale created and managed a coalition of 30 stakeholders for the American Dental Association that helped to advocate and successfully pass legislation that appropriated $2 million for the construction of critical dental clinics despite challenging scal and political times.
ARC OF ILLINOIS
PUBLIC AFFAIRS CAMPAIGN
Our team worked with disability advocates to build a coalition to support restoring $76.3 million in cuts and elimination of programs within the Division of Developmental Disabilities’ budget. Morreale executed a communications campaign that included a petition drive, rally at the Illinois State Capitol and securing key endorsement from every major newspaper in addition to more than 100-media placements statewide. Our strategy engaged top lawmakers and was instrumental in getting these proposed cuts restored.
ILLINOIS DEPARTMENT OF PUBLIC HEALTH
DIGITAL MEDIA AND PUBLIC ENGAGEMENT
We partnered with the Illinois Public Health Association and Illinois Department of Public Health to raise awareness about the Smoke-Free Campus Act and the resources available to help tobacco- users quit. This entailed targeted stakeholder identi cation and a strong digital media campaign to reach our intended audience. We created an easy-to-use, online survey and organized focus groups to gather public input from college students and deployed brand ambassadors to schools to gather survey responses. We exceeded the goal to obtain 1,300 survey responses, garnering nearly 1,600 responses, achieving a total of 11,121 link clicks to the QuitYes website, reaching more than half a million people.
INTERCHANGE 90 AND ROUTE 47
PUBLIC AFFAIRS
Morreale launched a public relations campaign to assist the Village of Huntley in securing nearly $75 million to build an interchange at I-90 and Route 47 to better connect commuters to economic opportunities. Our team developed a strategic communications plan that identi ed key stakeholders crucial to the development of this project, coordinated and facilitated communications to reach a level of agreement, and raised awareness of the project needs and bene ts. The project was the rst to be completed under the Illinois State Toll Highway Authority’s $12 billion capital program, and is considered a model for how interchanges should be funded and built.
Laurie Heenan
Laurie has 18 years of experience as a graphic designer, working on a
wide variety of projects for
top clients including Crain Communications, HSBC
Bank, UCP Seguin, Chicago Child Care Society, Kawasaki, Yamaha, Helzberg Diamonds, Guitar Center and more. Laurie brings to the team expertise
in creating professional and polished print design for annual reports, brochures, magazine ads, and custom logos.
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