Page 18 - Advertising Annual 55

Scientific American
Popular science magazine Scientific
American introduced a new,
responsive site design that
elevates its brand with an online
publication as timeless as its print
edition. Designed and developed
by digital product agency AREA 17
in collaboration with the publication, the new Scientific American website (scientificamerican.com) attracts an audience of both new readers and loyal followers by packaging 170 years of archived content into new thematic narratives, including physiology and technology. Topics steer the content navigation, and filters guide readers to articles on specific scientific disciplines, from computing and engineering to biology and chemistry. A clean, open layout and elegant typography make the Scientific American a visual pleasure for visitors to peruse online. —Michael Coyne
Frederik Delmotte, AREA 17, interactive designer; Christophe DaSilva, AREA 17, user experience director; Kate Fisher, AREA 17, designer; Miguel Buckenmeyer, AREA 17/Michael Mrak, Scientific American, design directors; Nikhil Mitter, AREA 17, creative director; Kemp Atwood, AREA 17, executive creative director; Tim Brook/Joe Critchley/Chris Hale/Dave McPoland, AREA 17, interactive developers; Nicholas Sollecito, Scientific American, technical lead; Mariette DiChristina, Scientific American, editor; Tom Rattigan, AREA 17, digital producer; Dina Murphy, AREA 17, digital production director; Angela Cesaro/ Colleen McKeever, Scientific American, project managers; AREA 17/Scientific American, project design and development; Scientific American, client.
Sharpen your pencils
After inspiration comes perspiration. When it comes to carving out a sustainable career as an illustrator, learning to draw the bottom line might be the most important lesson one can learn. Enter the Business of Illustration (businessofillustration.com). This “resource for aspiring illustrators” covers it all: how to get hired, how to work with an art director, what to look for— and avoid—in a contract, how to handle payments and taxes, and more. Weekly posts are relevant, clear-eyed and useful. —Sam McMillan
Every picture tells a story
In an age of stock photos free for the taking, illustration is alive and well at illustratorsillustrated.com. This lively site features interviews with illustrators and, in a nice twist, pairs each profile with art by another illustrator in the field. In addition to Q&As, the site hosts articles, book reviews and critiques of the craft. If you want to feel deep pangs of jealousy, be sure to check out the site’s visit to Frankie Pip’s studio.
Got a license for that?
If you are an artist, creating a work of original art for commercial use is the easy part. Once you sell a piece of art, the real work of licensing it begins. That’s where artlicensinginfo.com comes in. Through online classes, ebooks and coaching,
this site helps artists do what it takes
to create income in the long game of
art licensing.
18 Illustration Annual 2016