Page 72 - Advertising Annual 55

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St. Louis MetroMarket illustration and design
“The St. Louis MetroMarket is a nonprofit mobile farmers market that will serve all St. Louis area food deserts by providing direct access to fresh and affordable produce, meat and staple goods. The MetroMarket founders were insistent that their customers deserved to shop in a market with the highest possible standards of experience and appearance, so a team of local designers and artists turned a donated city bus into an exciting destination. Work is now starting on the second of what will eventually be a fleet of five mobile markets traveling the city and providing access to healthy food.”
De Andrea Nichols, designer; Noah MacMillan (St. Louis, MO), illustrator; Shellback Iron Works, fabricator; St. Louis MetroMarket, client.
Ask.fm animation
“Ask.fm got in touch and said, ‘Would you like to make us a video to help relaunch our new app design?’ And we were like, ‘LOL, we see what you did there! You asked
a question! Like you do in your app!’ And then they were like, ‘Umm, so are you interested?’ And then we were like, ‘Oh, yeah, sorry. Totally.’ And then we made them this video. We teamed up with Jay Quercia to create an illustrative and vector style with a limited color palette that all came together in 2-D and 3-D animation.”
Jay Quercia, art director/illustrator; Liam Hogan/Cory Philpott, writers; Jay Grandin, creative director; Henrique Barone/Jorge R. Canedo/Matthew Everton/Nicholas Ferreira/Jay Grandin/Matt James, animators; Mark Lazeski, music; Jorge R. Canedo, director; Rafael Mayani, colorist; Liam Hogan, producer; Giant Ant (Vancouver, Canada), production company/ad agency; Ask.fm, client.
Cillit Bang TV commercial
“The cleaning product brand Cillit Bang is launching its first global campaign, the Mechanic, created by BETC Paris. Flashdance fans will enjoy the film that introduces a new genre: ‘cleantertainment.’ In the film, launched on the web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are while putting on quite a show. Daniel ‘Cloud’ Campos is the hero of the film, known for being a front dancer on Madonna’s tours. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune ‘She’s a Maniac.’”
Marie Baillot/Clement Hedouin/Alexandre Saad, art directors; Guillaume Rebbot, writer; Jacques Jolly/Stephane Xiberras, creative directors; Dominique Verot, executive creative director; Samuel Guigues, photographer; Karine Grealou, art buyer; Sparklink, retoucher; Gum, sound production; Michael Gracey, director; Emilie Cointot/David Green, producers; Partizan, production company; MSC, post-production company; BETC (Paris, France), ad agency; Christopher Carey/Marco Monti/Pieter Sercu, Reckitt Benckiser Group, clients.
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Illustration Annual 2016