Page 76 - Advertising Annual 55

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Samsung print ad
“With the revolutionary Nano Crystal Color technology, Samsung SUHD TV transmits a wide range of natural colors, which enables you to enjoy a richer and more vivid picture on each frame. In other words, you can ‘paint your home’ with real, vivid and natural colors. The ad was published in a magazine dedicated to home and interior design.”
Nurlan Satarov/Juan Pablo Valencia, art directors; Juan Pablo Valencia, writer/creative director; Cheil Kazakhstan (Almaty, Kazakhstan), ad agency; Samsung, client.
Munchery OOH ad
“Chef-designed, ready-to-heat meal delivery service Munchery teamed up with ad agency MUH-TAY-ZIK | HOF-FER to develop a bold, creative platform and its first fully integrated campaign, Dinner Is Home. In a world supersaturated with naturally lit, overhead food photography, MUH-TAY-ZIK | HOF-FER decided to bring Munchery’s iconic packaging to life, using out-of-home (OOH) advertising to blanket cities with its signature tablecloth pattern. We worked closely with Michelle Ohlmeyer, head of marketing at Munchery, to create, execute and plan media for the campaign, including OOH, digital banners and radio in the San Francisco Bay Area, Seattle, Los Angeles and New York. In cities with an abundance of dining options, going out to eat is usually the first option. Dinner Is Home reminds people to love home and the moments made possible by having the best ready-to-heat meals delivered to their doors.”
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Illustration Annual 2016
Stevan Chavez, art director; Mike Gallucci, writer; Jay Berry/John Matejczyk, executive creative directors; Sidney Bensimon, director of photography; Kelly Gibbs/Molly Hayes/Stephanie Sauer, producers; Matt Hofherr, strategy; MUH-TAY-ZIK | HOF-FER (San Francisco, CA), ad agency; Munchery, client.
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