Page 133 - Advertising Annual 57

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POSTERS
1 George Lin/Scott Schneider, art directors Matt Mitchell, writer
Michael Milardo, creative director Cossette (Vancouver, Canada), ad agency McDonald’s, client
“This digital board gave skiers, snowboarders and tourists commuting to Whistler, British Columbia, a tasty update on its current snowfall levels.”
DIGITAL ADVERTISING
2 Dan Rosenberg, art director
Ashley Milhollin, writer
Andy Pearson/Ken Slater, creative directors
Tom Pettus, group creative director
Pete Favat, chief creative officer
Sean Lee, designer
Winston Binch, technology director
Anastasia Arten/Cara Nieto/Mara Serdans, art producers
Pam Scheideler, integrated production director
Fernando Barretto/Walter Smith, project directors
Zach Gallagher/Amelia Hall, planners
Bob Guerrero/Lindsey Najdovski, integrated producers
Nathan Pitzel, executive integrated producer
Deutsch Los Angeles (Los Angeles, CA), ad agency
Chris Brandt/Erika Johnson/Brian Niccol/Ryan Rimsnider/Jozlynn Rush/
Marisa Thalberg, Taco Bell, clients
“In an emoji-crazed world, people noticed a huge problem: no taco emoji. So when Taco Bell helped get taco emoji on billions of screens worldwide, it warranted a celebration just as massive. That’s why Taco Bell created the Taco Emoji Engine—an interactive platform linked directly to Twitter. Just tweet a taco emoji plus any of the 1,295 other emojis at @TacoBell to receive custom content, including GIFs, illustrations, photos and music.”
3 Steven Schroth, writer
Greg Gerstner/Banks Noel/Eduardo Petersen, creative directors Tom Godici/Greg Ketchum, executive creative directors
David Lubars/Greg Hahn, chief creative officers
James Lee/Jai Shukla, editors
Nomad Editing Company, editorial company
stimmüng, music composer/sound designer
Tom Jucarone, Sound Lounge, sound engineer
Nathan Caswell/Khyber Jones/Jeremiah Zagar, directors
Julian King, director of photography
Fergus McCall, The Mill, colorist
Katie Schad, production manager
Rani Vaz, agency music producer
Jeremy Yaches, executive producer
Regina Iannuzzi, executive agency producer
Jason Goldman, production company producer
Public Record, production company
BBDO New York (New York, NY), ad agency
Mars Petcare, Pedigree, client
“Dark to Light” 3:15
“This digital spot tells the story of Liz Oleksa, a single mother struggling
to raise her son while her eyesight deteriorates. When she finally goes blind, she thinks her life is over—until a guide dog changes everything. This film doesn’t just tell Liz’s story: It forces viewers to experience her world. It disorients them with a black screen and immersive sound design. It challenges them to feel how Liz feels without her sight.”
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