Page 136 - Advertising Annual 57

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DIGITAL ADVERTISING
Reto Oetterli, art director
Adam Marzec, writer
Tim Flood/Mathew Jerrett, executive creative directors Jim Elliott, chief creative officer
Stewart Reeves, editor
Lilly Winwood/Steve Winwood, music composers Peter Thwaites, director
Tom Sigel, director of photography
Jen Hubbard/Jill Rothman, broadcast producers
The Corner Shop, production company
The Mill, visual effects company
Arnold Worldwide (Boston, MA), ad agency Hershey’s, client
“My Dad” 2:15
“In our fast-paced world, it’s easy to get caught up in the daily grind and forget the simple
things that really make us happy. ‘My Dad’ follows the story of Scarlett, a young girl who embarks on a journey to reconnect with her busy dad. To further the message, we collaborated with Steve Winwood, who recorded a new version of his song ‘Higher Love’ with his daughter, Lilly. ‘My Dad’ is a film about a dad and daughter, scored by a dad and daughter.”
(series)
Carolyn Davis/Ryan Wi, art directors
Adam Gothelf/Matthew Page, writers
Carolyn Davis/Matthew Page, associate creative directors Molly Adler/Mike Sweeney, creative directors
Tim Bayne, executive creative director
David Lubars/Greg Hahn, chief creative officers
Patrick Cummings, director
Whitney Husnik, agency producer
Dan Sormani, executive producer
Kristin Tomborello, executive agency producer
MPC, production company
BBDO New York (New York, NY), ad agency
Lowe’s, client
“Lowe’s how-to FlipSide videos turn Instagram on its head. On Instagram, the screen is locked; if you turn the phone upside down, the content turns with it. We used this to our advantage to create a split-screen demonstration. The upper half shows the effects of neglecting your home while the upside-down, lower half shows you how to care for it.”
Bodhi Burathoki, art director
Talia Schirripa/Michael Yang, writers
Chris Shoolman, creative director
Bruce Matchett, executive creative director
Andy Greenaway, chief creative officer
Jon Chin, program manager
Nathan Mallon, editor
Dan Wilkinson, online editor
Alexandra Harrison/Fintan McGivern/Phil Phelan/Aaron Tobin, directors SapientNitro (Melbourne, Australia), ad agency
Mondelēz International, Cadbury Australia, client
“WE: The Australian Crowd-Coloured Short Film” 2:56
“We created ‘The Australian Crowd-Coloured Short Film,’ a whole film with each frame
colored by a different person with our custom-built frame coloring tool. The 1,500 outlined frames were uploaded to our website. Australia was able to get creative.”
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Advertising Annual 2016
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