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DIGITAL ADVERTISING
1 Paola Cortez/Lindsey Juckem, art directors Jeff Lewis/Nicole Story, writers
Nicole Story, creative director
Suzy Batiz, chief creative officer
Adam Henderson, editor
Oh, Hush!, music company
Cameron Duddy, director
Tom Banks, director of photography Jessica Cramer/Peggy Moore, producers Artists & Derelicts, production company Poo~Pourri (Addison, TX), ad agency/client
“Imagine Where You Can Go” 3:04
“Let’s face it—poop happens. It happens at home, at the office, in public
and even on a date. Now, imagine a stink-free world full of lollipoops and bumdrops, where Poo~Pourri stops bathroom odor before it ever begins! Sing along as we go down the crappit hole, where smelling is believing. It’s time to imagine where you can go with Poo~Pourri!”
2 Nichole Geddes, Heat, art director
Warren Cockrel/Anna Rowland/Steve Stone, Heat, creative directors Wayne McClammy, Hungry Man, director
Brian Coate, Heat/Mino Jarjoura, Hungry Man/Jonathan Matthews,
producers
Hungry Man, production company Heat (San Francisco, CA), ad agency EA Sports, client
“Madden: The Movie” 4:54
“Convincing teens with short attention spans to play Madden NFL year after
year is no easy task. Rather than resorting to short, ‘snackable’ content to reach teens, we bucked trendy practices and opted to tell an entertaining story not limited by format. Knowing that our teen audience’s interests, passions and inside jokes collide on the Internet, we made the ultimate piece of content combining the things they love most, from movies to football to catch phrases to athletes to celebrities. In the end, “Madden: the Movie” broke the Internet with a five-minute-long Bollywood action film full of pop culture references, NFL football stars and skinny little Hollywood actors.”
3 (series)
Rob Trickey, art director
Dave Barber, writer
Patrick Scissons, chief creative officer
TOPIX VFX, animation
Marco Polsinelli, Flame artist
Melanie Hider, editor
Daenen Bramberger, sound designer
Apollo Music, sound design
Spencer Hall, sound engineer
Shin Sugino, director
James Gardner, director of photography
Eric Whipp, colorist
Dan Arki, line producer
Tom Hutch, producer
Erica Metcalfe, agency producer
Andy McLeod, executive producer
Paul Curtin/Mariam Saab, project managers
Sugino Studio, production company
Alter Ego/Saints Editorial, post-production companies Grey Canada (Toronto, Canada), ad agency
Volvo, client
“Instead of a standard preroll ad, we hyperlinked Volvo XC60 features to six billion hours of YouTube content, creating a different message for every YouTube video viewers watched.”
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