Page 175 - Advertising Annual 57

PUBLIC SERVICE RADIO
1 (series)
“Chevrolet” :30
SFX: Dynamic music
Anncr. (upbeat retail male announcer voice): It’s time to hit the road with Chevrolet! Adventures await with a brand new 2015 Trax, including integrated Wi-Fi and spirited performance that follows you wherever you go...
SFX: the spot trembles, as if an earthquake is shaking the airwaves
PSA Anncr. (female announcer voice): To help those affected by the earthquake in Nepal, Chevrolet has donated their airtime to Habitat for Humanity. Let’s work together to help get the victims back on their feet. Visit habitat.ca to make a donation.
“Telus” :30
SFX: Simple, unadorned music
Anncr. (warm and casual male announcer voice): You’re always on the go. But calling your loved ones is also part of the plan. That’s why Telus offers the most reliable 4G network in Canada and the best customer service...
SFX: the spot trembles, as if an earthquake is shaking the airwaves
PSA Anncr. (female announcer voice): To help those affected by the earthquake in Nepal, Telus has donated their airtime to Habitat for Humanity. Let’s work together to help get the victims back on their feet. Visit habitat.ca to make a donation.
“Home Depot” :30
SFX: Home Depot mnemonic music
Anncr. (cosy and friendly male announcer voice): This weekend, head to Home Depot to give your patio a makeover. Check out our huge selection of BBQs, furniture sets and accessories and give your backyard a fresh start...
SFX: the spot trembles, as if an earthquake is shaking the airwaves
PSA Anncr. (female announcer voice): To help those affected by the earthquake in Nepal, Home Depot has donated their airtime to Habitat for Humanity. Let’s work together to help get the victims back on their feet. Visit habitat.ca to make a donation.
Bartolome Graziana, art director Alexandre Emond-Turcotte, writer Anne-Claude Chénier, associate creative
director
Janine Hopkinson, creative director Antoine Becotte, chief creative officer François Belanger/Pascal Desjardins,
Apollo Studios, sound engineers Maryse Beauregard, agency producer Melissa Desrosiers, project manager Olivier Charbonneau, project director Cossette Montréal (Montréal, Canada),
ad agency
Habitat for Humanity, client
Communication Arts | commarts.com 177