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PUBLIC SERVICE RADIO
“Unheard Soldier” :30
Sgt. Ward: I am Sergeant Clay Ward. I suffered from PTSD, and in 2013, I ended my own life. Now, my voice has been brought back to speak to people like me. Know that you’re not the only one. Things can get better. You don’t have to carry that burden anymore. Speak up now to get the help that you need.
Anncr.: Twenty veterans end their lives every day. You just heard the reconstructed voice of one of them. Seek help at mission22.com.
Hannah Soloperto/Derrick Yousefi, writers Alvaro Ramos/Jeff Siegel, associate creative
directors
Gustavo Sarkis, executive creative director Henry Gonzalez, project director
Jason Gagnon, executive producer
Mary Anne Kavjian, project manager
Heard City, production company
CP+B Miami (Miami, FL), ad agency
Elder Heart/Mission 22, client
2 “Radiometries” 1:44 3 (Radiometries: a jingle turned into a free audiometry test to save thousands of children’s hearing.)
Anncr.: This is the challenge song that will
help you discover if your children are having any hearing problems. Turn your radio volume to the lowest level you can still hear, and have your children follow the commands.
Song: This is the challenge song! Nobody stand still, stand still. Let’s start with the loudest challenge: everybody jumps when the siren sounds.
SFX: 500 Hz frequency sound
Anncr.: This is the challenge song! Nobody stand still, stand still. We continue with the hidden challenge: touch your ear by the sound of the siren.
SFX: 1000 Hz frequency sound
Anncr.: This is the challenge song! Nobody stand still, stand still. Now comes a cooler challenge: raise your hand when you hear the ghost.
SFX: 2000 Hz frequency sound
Anncr.: This is the challenge song! Nobody stand still, stand still. And for the hidden sound challenge: raise the other hand when you hear a beep.
SFX: 4000 Hz frequency sound
Anncr.: If any of your children did not react to any of the sounds, he or she might have a hearing problem. Take the child to the nearest doctor as soon as possible. This is a message from Exito Foundation, committed to early childhood development.
Lyda Naussan, art director
Alejandro Bermudez, writer
Alejandro Bermudez/Daniel Andres Mora,
creative directors
Oscar Muñoz/Diego Ortiz, executive creative
directors
Hugo Corredor/Giovanni Martinez, chief
creative officers
Carlos Calvo/Laika, music composers Alejandro Hernandez, director
Daniela Cortes, producer
Juliana Caiaffa, executive agency producer Direktor Films, production company Sancho BBDO (Bogotá D.C., Colombia),
ad agency
Martin Nova, Grupo Exito, client
RADIO COMMERCIALS
“Fishing is Waiting” :60
SFX: Ocean waves and seabirds
Anncr.: Fishing is waiting. Knowledge, luck, hard work—they play their part. But mostly, it’s waiting. You wait for a full moon. You wait for the sun to rise. You wait for the wind to die down. You wait for a line to twitch. Waiting for your buddy to show up with a cooler of beer? That’s fishing. Would you like to be a better fisherman?
(Nine-second pause)
Anncr.: OK, that was practice. Now you need some gear. POP Fishing & Marine. On Pier 38, next to Nico’s. We’ve got it.
Mark Fenske/Stan Moy, writers
Stan Moy, creative director/agency producer Ross Okamura, Audio Bytes, sound engineer Paul Bruski, In Your Ear, audio mixer
Mark Fenske, producer
4Front Branding (Honolulu, HI), ad agency Shane Kaneshiro, POP Fishing & Marine, client
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Advertising Annual 2016