Page 178 - Advertising Annual 57

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RADIO COMMERCIALS
“Adios Amigo” :60
SFX: Ominous music
Anncr.: His reputation does not precede him. It just tries to keep up. His life flashes before other people’s eyes. A coffee table book about his life doubles as a coffee table. When he says the name of the seventh planet from the Sun, no one giggles. Yetis have always had
a hard time believing he exists. There are two types of people in the world. He is neither of them. His space station parties have received noise complaints from Earth. He is the most interesting man in the world.
Music: Most Interesting Man theme
Anncr.: Raise a Dos Equis and say “adios” to the man who made interesting more interesting. SFX: (beer pour)
Legal Anncr.: Enjoy Dos Equis responsibly. Imported by Cervezas Mexicanas, New York, New York.
Most Interesting Man (through radio, from space): Stay thirsty, my friends.
Rick Ardito/Jim Lemaitre/Andrew Niemira, writers
Eric Bertuccio, associate creative director Paul Johnson/Keith Scott, group creative
directors
Jim Hord/Jason Musante, executive creative
directors
Toygar Bazarkaya, chief creative officer Sound Lounge, sound production
Havas Worldwide New York (New York, NY),
ad agency
Heineken USA, Dos Equis, client
2 (series)
“The Sun” :10
Music: Documentary music
Science Documentary Narrator: Trillions of atoms coagulated, forming our sun. Four billion years later, you have a dermatologist appointment at ten AM.
Anncr.: Long story short! Quikrete fast setting concrete!
“Caesar” :10
Music: Documentary music
Professor: Caesar was the most powerful man the world has ever known. And now, salad dressing.
Anncr.: Long story short! Quikrete fast setting concrete!
“Art Student” :10
SFX: Documentary music
British History Narrator: Adolf Hitler was
a terrible art student. And then, he killed himself. Anncr.: Long story short! Quikrete fast setting concrete!
Josh Shelton/Matt Shoemake, writers
Mitchell Bennett/Noel Cottrell/Wes Whitener,
creative directors
Christine Sigety/Gopal Swamy, Acoustech,
producers
Fitzgerald & CO (Atlanta, GA), ad agency Quikrete, client
3
4
TELEVISION COMMERCIALS
“Sheep Dog” :60
“An injured Border Collie enjoys a great day
herding wayward sheep in a Subaru Forester.”
Patrick Shing, art director
Pete Gardiner, writer
Christina Yu, creative director
Anna Tricinci, producer
Untitled Films, production company Red Urban (Toronto, Canada), ad agency Subaru Canada, client
“Marilyn” :30
“Open on the set of The Seven Year Itch, where
Willem Dafoe stands over a New York City subway grate in Marilyn Monroe’s iconic dress. The director calls ‘action,’ and wind blows up Willem’s dress, but he’s cranky and hungry. After Dafoe takes a bite of a Snickers bar, he transforms into Marilyn Monroe. Down below, Eugene Levy, a crew member operating the fan, is also cranky and hungry.”
Scott Mahoney/Dan Oliva, creative directors Gianfranco Arena/Peter Kain, executive
creative directors
David Lubars/Greg Hahn, chief creative officers Aran Quinn, designer
Ian Mackenzie, editor
Mike Leuis, assistant editor
Mackenzie Cutler, editorial company
Adam Elk/John ‘Scrapper’ Sneider, music Storefront Music, music company
Sam Shaffer, Mackenzie Cutler, sound designer Keith Reynaud, Heard City, audio mixer
Jim Jenkins, director
Mauro Fiore, director of photography
Nathan Kane/Heather Kennedy, visual effects
artists
Nathan Kane, visual effects supervisor
Fergus McCall, colorist
Jason Edmonds, production designer
David Rolfe, integrated production director Alaina Crystal/Annemarie Norris/Sean Stogner,
planners
Sabina-Elease Utley, producer
Melissa Chester, agency music producer Alex Fulton, music producer
Marc Grill/Sasha Hirschfeld/Adam Isidore/
Ralph Laucella/Gloria Pitagorsky, executive
producers
Alex Gianni/Amy Wertheimer, executive
agency producers
Michael Scarcella, visual effects producer
O Positive, production company
The Mill, visual effects company
BBDO New York (New York, NY), ad agency Mars Chocolate North America, Snickers, client
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Advertising Annual 2016