Page 181 - Advertising Annual 57

2
TELEVISION COMMERCIALS
1 (series)
“Countdown” :30, “Kraken” :30, “Spy” :30
“Metal legends Europe make a surprise appearance in an employee break room to perform their sports arena anthem ‘The Final Countdown’ as a microwave timer counts down to zero.”
“Golf commentators famously keep their composure and whisper throughout a golf tournament—no matter what happens. Even if a sea monster emerges from a water hazard to attack golfers.”
“Let’s face it: Moms instinctively know when to call at the worst time. Particularly when you’re at work. Even if your job has you in the middle of a rooftop chase scene with armed thugs.”
Ken Marcus, writer
Sean Riley, creative director
Wade Alger/Steve Bassett, group creative directors Joe Alexander, chief creative officer
Rock Paper Scissors, editorial company
Sara Montgomery, broadcast producer
Heather Tanton, senior broadcast producer
Brett Alexander, executive agency producer Hungry Man, production company
The Martin Agency (Richmond, VA), ad agency GEICO, client
2 “Close to Home” :30
“‘Close to Home’ introduces us to six characters on an average day.
Their lives are then irrevocably changed by a seemingly innocent glance at a smartphone while driving.”
Grant Mason, art director
Kevin Mulroy, writer
Erik Fahrenkopf/Grant Mason/Kevin Mulroy/LP Tremblay, creative
directors
Matt MacDonald, executive creative director
David Lubars/Greg Hahn, chief creative officers
Clemens den Exter, designer
Polyester, motion graphics
Charlotte Carr/Rich Orrick, editors
Trevor Myers/Adam Witten, assistant editors
Work Editorial, editorial company
Rob Simonsen, music composer
Grooveworx, music company
Brian Emrich, sound designer
Steve Rosen, audio mixer
Frederic Planchon, director
Jody Lee Lipes, director of photography
Yoon-sun Bae/Marco Giampaolo/Heather Kennedy/Corey Langelotti/
Jeffrey Lee/Sungeun Moon/Krissy Nordella/Yili Orana/Michael Smith/
Chris Sonia/Keith Sullivan/Gavin Wellsman, visual effects artists Gavin Wellsman, visual effects supervisor
Aline Sinquin, colorist
Nirad ‘Bugs’ Russell, line producer
David Rolfe, integrated production director
Sari Resnick, producer
Melissa Chester, agency music producer
Dain Blair/Eric Stern, executive producers
Dan Blaney/Julie Collins, executive agency producers Paul Ure, production company producer
Sean Costelloe, head of production Anonymous Content, production company The Mill, visual effects company
BBDO New York (New York, NY), ad agency AT&T, client
Communication Arts | commarts.com 183