Page 183 - Advertising Annual 57

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TELEVISION COMMERCIALS
“SunnyD Rollerblade 2015” :30
“Ever wondered what happened to the kids in that classic SunnyD spot?
Wonder no more. Sunny Delight rollerblades into ’90s nostalgia with this parody of its own goofy, iconic commercial. Targeting millennials with fond memories of SunnyD advertising from two decades ago, the new spot presents grown-up versions of the kids from the original. They’re not portrayed by the same actors, but they still blade through suburbia and crowd into Mrs. B.’s kitchen for some vitamin-enriched, orange-flavored refreshment.”
Grant Minnis/Randy Rogers, art directors
Wade Paschall/Mark St. Amant, writers
Grant Minnis, associate creative director
Wade Paschall/Randy Rogers/Mark St. Amant, creative directors David Blumenfeld, graphic artist
Jim Hutchins, editor
HutchCo Technologies, editorial company
JSM Music, music company
Clay Williams, director
Gyula Pados, director of photography
Patrick Poulatian, visual effects artist
Helen Hollien, line producer/producer
Keith Dezen/Lizzie Schwartz, executive producers Linda Jackson, visual effects producer
Community Films, production company
Brickyard VFX, visual effects company
Grenadier (Boulder, CO), ad agency
SunnyD, client
“Dads” 1:30
“What bond is stronger than that between a father and his child? BETC
brings you an emotional film showing devoted fathers present at every important moment in their child’s life. With an encouraging look,
a supportive gesture or just a smile, the dads in the film show that they’re not only present, but also capturing those precious moments for the future. Or wait—is that what they’re doing?”
Severine Flamand, art director
Eric Astorgue/Jean-Christophe Royer/Stéphane Xiberras, creative
directors
Martin Werner, director
Isabelle Menard/Jean Ozannat, producers HENRY, production company
BETC (Pantin, France), ad agency
CANAL+, client
“Rite Aid-Flu” :30
“Instead of scaring you with the flu virus, this commercial gives you
something else to fear: People who have the flu. That person coughing and sneezing next to you could be carrying the virus. And if you aren’t protected with a flu shot from Rite Aid, you could be next.”
Lauren Black, writer
Craig Ferrence, associate creative director
Alison Hammer/Dan O’Donnell, creative directors Bryan Hadlock, chief creative officer
Pete Amante, TCHYA!, end graphics
Livio Sanchez, Spot Welders, editor
Tim Myers, Yessian New York, music composer Tom Goldblatt, audioEngine, sound design
Craig Brownrigg, director
Lynn Weatherly, executive agency producer Hungry Man, production company
MARC USA (Pittsburgh, PA), ad agency
Rite Aid, client
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