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TELEVISION COMMERCIALS
“Restricted Bling” :60
“When Drake’s song and video about cellphones took over
the Internet, we decided to harness this perfect storm for T-Mobile. For Super Bowl 2016, we envisioned how the other wireless carriers would ruin everything that’s great about “Hotline Bling”—the same way they ruin everything that’s great about wireless.”
Dan Peterson, writer
Earl Wallace IV, creative director
Jason Lucas, executive creative director Andrew Christou, chief creative officer Wensen Ho, Method Studios, Flame artist Kyle Brown, Arcade Edit, editor
Jeff Payne, Eleven, sound design
Paul Hunter, Prettybird, director
Dave Hussey, Company 3, colorist
Corey Bartha, executive integrated producer Ryan Shanholtzer, broadcast producer
Adam Oliver, head of production
Publicis Seattle (Seattle, WA), ad agency T-Mobile, client
(series)
“Fancy Ray” :30, “Law Hawk” :30, “Mr. Appliance” :30 “During the Super Bowl, Taco Bell hijacked airtime across America. By partnering with real local businesses and
iconic pitchmen, we were able to buy regional Super Bowl media exclusively reserved for local businesses. We surprised the nation with disguised Taco Bell ads proving that the Quesalupa was so big, even your town’s local big shot was talking about it. Oh, and for just pennies compared to a national Super Bowl spot.”
Josh Cassidy, art director
Vince Feliciano, writer
Nathan Dills/Andy Pearson/Ken Slater, creative directors Guto Araki, group creative director
Brett Craig, executive creative director
Pete Favat, chief creative officer
Union Editorial, editorial company
Vic Palumbo, integrated production director
Katie Klages/Walter Smith, project directors
Lindsey Allison/Armando Potter, planners
Paul Roy/Damon Vinyard, producers
Deutsch Los Angeles (Los Angeles, CA), ad agency Carolyn Avelino/Chris Brandt/Alexandra Bunn/Tracee
Larocca/Brian Niccol/Aron North/Ashley Prollamante/ Marisa Thalberg, Taco Bell, clients
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Advertising Annual 2016