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TELEVISION COMMERCIALS
1 (series)
“Ciff” :30, “Escape” :30, “Space” :30
“The new app Letgo helps people sell their used belongings quickly and easily via local transactions. The average American family has $3,000 worth of stuff just sitting around collecting dust. The only reason they haven’t sold those things is because they’ve formed irrational emotional attachments to them. To point out just how crazy that is, we produced a campaign where people take irrational attachments to extreme levels.”
Carolina Perez-Siam, art director
Jon Colón, writer
Alvaro Ramos/Jeff Siegel, associate creative directors Gustavo Sarkis, executive creative director
Bikini Edit/Spot Welders, editorial companies
Andrew Hamm, music
JSM Music, music company
Barking Owl, sound design
Lime Studios, sound production
Claudia Machado/Marshall Mann, project directors Sarah Patterson/Annie Turlay/Marco Vidalis, integrated
producers
Kate Hildebrant, executive integrated producer Cristina Flores, project manager
Biscuit Filmworks/MJZ, production companies Method Studios/The Mill, visual effects companies CP+B Miami (Miami, FL), ad agency
letgo, client
2 “The Return” 1:30
“Two childhood friends who have grown older continue
to share their profound love for the Star Wars franchise in a way that only PlayStation can deliver—in a world where Greatness Awaits.”
Lucas Bongioanni/Alex Booker/Marcos Kotlhar/ Philip Sicklinger, creative directors
John Patroulis/Ari Weiss, chief creative officers Kirk Baxter, editor
Exile, editorial company
Sonic Union, music company
Brian Emrich, Brian Emrich Sound Design, sound design Lance Acord, director
Caroline Kousidonis/Justin Pollock, line producers Finnian O’Neill, project director
Kendra Salvatore, planner
Steve Rosen, music producer
Abbie Noon, senior broadcast producer
Jackie Kelman Bisbee/Mary Ann Marino, executive
producers
Kate Morrison, head of production
Park Pictures, production company
The Mill, visual effects company
BBH New York (New York, NY), ad agency Sony PlayStation, client
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