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TELEVISION COMMERCIALS
“Paper” 2:00
“To embody Honda’s ingenuity through a film technique
as innovative as the company itself and to make a film only Honda engineers would make, we looked to our engineers’ most fundamental creative tool: paper. Using stop motion, animators’ hands flipped through thousands of individually drawn paper illustrations, taking us through six decades of Honda innovation. Honda is a company powered by dreams, right down to the way it tells its own story.”
Laura Crigler, art director
Chris Bradford/Josh Hepburn, writers
Chuck Blackwell/Ken Pappanduros, creative directors Jason Sperling, executive creative director
Joe Baratelli, chief creative officer
Dave Morrison, managing director, creative
Kirk Shintani, computer generated imagery
Stewart Reeves, editor
Phil Bolland, sound design
Adam Primack/Dave Wagg, audio mixers
PES, director
Eric Adkins, director of photography
Andy Barrios, visual effects supervisor
Stan Sawicki, line producer
Leah Carnahan-Dogruer/Matt Magsaysay, producers
Jen Beitler/Susie Boyajan/Isadora Chesler/Angela Dorian/
Jeff McDougall/Patrick Nugent, executive producers Lusia Boryczko, post-production producer
Lou Allen/Kim Christensen/Amanda Clune, heads of
production
Gary Paticoff, executive director of production
RESET Content, production company
A52, visual effects company
Lime Studios/RESET Content/Rock Paper Scissors/Sound
Design Studios, post-production companies
RPA (Santa Monica, CA), ad agency
Nick Lee/Tom Peyton, American Honda Motor Co., Inc.,
clients
(series)
“Watering Can” :30, “Bike” :30, “Chair” :15
“Rather than talk about protection like every other spray
paint company, Krylon wanted to show how its products can create value out of worthless items. In this campaign, we show a family buying secondhand yard sale items from their neighbor for next to nothing, painting them new colors and selling them back for more than double the original price, leaving both parties happy and satisfied.”
Kevin Meagher, writer
Frank Cartagena/Sam Shepherd, creative directors Menno Kluin/Matt McKay, executive creative directors Kerry Keenan, chief creative officer
Harold Einstein, director
Joe Calabrese, integrated production director
Eric Liney, producer
Shane Smith, agency producer
Dummy Films, production company
Deutsch New York (New York, NY), ad agency
Krylon, client
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Advertising Annual 2016