Page 190 - Advertising Annual 57
P. 190
1
TELEVISION COMMERCIALS
“Google Year in Search 2015” 2:00
“With one of the biggest voices of 2015 driving the narrative, this
film highlights the year’s events and the questions they inspired. A snapshot of news, culture and trending Google Searches, it offers insight into what’s important to us all. And in doing so, it reminds people of the important role Google plays in their lives.”
HECHO EN 72/The Mill, production companies 72andSunny (Playa Vista, CA), ad agency Google, client
STUDENT WORK
Stephen Cho/Jason Goldshteyn/Christopher Groelle/Man Ki Kim/ Yung Hyuk Lee/Sunny Ping, art directors/writers
Frank Anselmo, creative director/instructor School of Visual Arts (New York, NY), school
“The YouTube experience is reinvented when an unassuming ad for the fictional Lenovo Projection Tablet projects the video visitors came to watch.”
© Stephen Cho/Jason Goldshteyn/Christopher Groelle/ Man Ki Kim/Yung Hyuk Lee/Sunny Ping
Daniel Jaramillo/Chris Serrano, art directors Dan Flora, writer
Juan Munoz, instructor
Miami Ad School (Miami, FL), school
“To raise awareness of endangered animals protected by the World Wildlife Fund, we snuck a cautionary tale into stacks of Post-it Notes. The message grows stronger as the visual of an animal fades away.”
© Dan Flora/Daniel Jaramillo/Chris Serrano
1
2
3
192
Advertising Annual 2016