Page 197 - Advertising Annual 57

3
STUDENT WORK
1 (series)
Daniel Jaramillo/Rajath Ramamurthy, art directors Juan Munoz, instructor
Miami Ad School (Miami, FL), school
“Fashion retailer H&M gave its customers something to look forward to by making its shopping totes resemble its upcoming summer skirt collection.”
© Daniel Jaramillo/Rajath Ramamurthy
2 (series)
Eun Kyung Kim/Jeein Lee, art directors Frank Anselmo, creative director/instructor School of Visual Arts (New York, NY), school
© Eunkyung Kim/Jeein Lee
3 Jaehyun Cho/Jeein Lee, art directors/writers Frank Anselmo, creative director/instructor School of Visual Arts (New York, NY), school
“Instead of kids just choosing and buying a toy in the store, this in-store experience allows kids to purchase a ticket to conquer the Human Claw, which lowers them into a pool of Lego toys they must grab and hold with any part of their body to take home.”
© Jaehyun Cho/Jeein Lee
Communication Arts | commarts.com 199