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STUDENT WORK
Jaehyun Cho/Jeein Lee, art directors/writers Frank Anselmo, creative director/instructor School of Visual Arts (New York, NY), school
“Since women get paid 23 percent less than men, shouldn’t women pay less for stuff? Introducing the Starbucks “Cup of Equality”—a global campaign where only women get 23 percent off coffee.”
© Jaehyun Cho/Jeein Lee
Peter Assenga, art director Caroline Piotrowski, instructor Stellenbosch Academy of Design &
Photography (Stellenbosch, South Africa), school
“Precision Edge Technology. Extra Sharp. Concept is based on a predatory analogy of
a T-Rex to dramatize the sharpness of Wusthof cook’s knives.”
© Peter Assenga
(series)
Man Ki Kim/Yung Hyuk Lee, art directors/writers Frank Anselmo, creative director/instructor School of Visual Arts (New York, NY), school
© Man Ki Kim/Yung Hyuk Lee
Communication Arts | commarts.com 201