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National Air and Space Museum media wall
“When the National Air and Space Museum asked Bluecadet to reimagine its visitor experience in honor of its 40th anniversary, the Philadelphia-based digital agency built an experiential strategy that starts the moment visitors walk into the main exhibition gallery and continues to drive exploration long after they head home. It begins with a 200-square-foot touchscreen wall on which visitors can choose a topic to immediately see objects from the museum’s collections. A single tap brings up a constellation of related topics, inviting exploration. The museum’s new smartphone app also works in tandem with the wall, so users can add objects to lists of favorites and sync them with their phone to create a personal tour. Of the more than 54,000 people who visited the museum for its grand reopening, those who used the interactives were able to see history reimagined for a digital world.”
Aaron Richardson, designer; Josh Goldblum, creative director; Troy Lachance, executive creative director; Ksenia Dynkin, strategy; Ben Bojko/Stacey Martens/Paul Rudolph, developers; Liz Pacheco, quality assurance; Victoria Jones, producer; Bluecadet (Philadelphia, PA), design firm; National Air and Space Museum, client.
Camden Town Brewery packaging
“London-based creative agency Studio Juice redesigned the packaging for craft beer brand Camden Town Brewery. First, tackling the roundel icon, Studio Juice’s team combined the previous icon’s castle and horseshoe elements, making the new iteration easier to apply across the brand. They redesigned the lozenge and refreshed the typography, personalizing it to reflect each beer’s personality and visually uniting the product lines with a drop shadow.”
Thomas Brigg/Rob Butler/Gil Cocker/Alex Page, design team; Ross Stirling, creative director; Studio Juice (London, United Kingdom), design firm; Camden Town Brewery, client.
Natural Resources Defense Council campaign
“To show how the arbitrary, unregulated sell-by dates featured on US food products greatly contribute to food waste, the Natural Resources Defense Council (NRDC) partnered with the Ad Council and turned to Miami-based ad agency SapientNitro. Its campaign features products we’ve all been conditioned to throw out by their expiration date—but by removing these dates, each product’s food label takes on new meaning. Since running in press outlets and OOH around the country, the campaign has commanded the attention of major media outlets and publications. Following the campaign’s launch, the NRDC submitted a bill to the US Congress to start making progress in the country’s fight to eliminate food waste.”
Faye Ibars, writer; David Iglesias, senior designer; Matthew Atkatz, executive creative director; Donald Chesnut, chief creative officer; Jeffrey Westbrook, photographer; Christine Cafiero, producer; Amy Houston, art producer; Eduardo Santiesteban, production manager; Jeffrey Westbrook Productions, production company; SapientNitro (Miami, FL), ad agency; Natural Resources Defense Council, client.
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Advertising Annual 2016