Page 3 - BRAND BOOK FIXAPROST
P. 3
CONTENT
Fixaprost ®
Different names worldwide .......................................9
Indications .............................................................................4
Composition ..........................................................................
Mechanism of actions .....................................................
Components ..........................................................................
EGS recommandations ..................................................
Product Strategy
Product definition
Product positioning & Target Population ...........
Market data .............................................................................
Competitors analysis .......................................................
Price policy, floor price etc ............................................
Scientific data
LTFC VS Monotherapy .....................................................
LTFC VS unfixed combinations ..................................
LTFC VS fixed combinations ........................................
Preservative-free ................................................................
Publications key points...................................................
Promotion
Brand identity .......................................................................
Available promotional tools ........................................
f 3
