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10 PROMINENT
MOST
THE
10 MOST
THE PROMINENT
Bringing prosperity to farmers and health to consumers
As a son of the soil, Gyanendra and Education. Explicating on his
Acharya was not alien to the journey at Veggiekart, Gyanendra
conditions of the farmers in says, “Looking at the current farm
Odisha which is one of the scenario in Odisha, there are a large
largest producers of agricultural number of small holding farmers
commodities in the eastern India. unlike the ones from the states of
Their access to a larger market Punjab or Haryana who have more
platform beyond the local mandi consolidated & organized holdings.
would remove the problems These challenges can be effectively
associated with price asymmetry bridged through a digital ecosystem
and ensure their prosperity and not combined with a localised
Gyanendra Acharya be held at ransom by the plethora approach and augmented with
CEO of a technology driven operational
middlemen. Gyanendra joined efficiency.”
lthough the ‘Profession of VeggieKart as the CEO in 2017
AHope’ is the major source with the objective to create an Benefiting the Farmers&
of livelihood for more than half alternative vegetable ecosystem Consumers
of our country’s population, that maximises the benefits for the With hard work, perseverance and
it faces perennial headwinds producers and the consumers. dedication, VeggieKart has been
like availability of enabling able to win the trust of all its
infrastructure, access to markets for Bhubaneswar headquartered stakeholders. Currently, with 150+
true price discovery and paucity of VeggieKart with its state-of-the-art farmers, the company’s mission
innovative solutions to keep pace and food–safe facility strives to be is to provide the consumers with
with the changing ecosystem. In best in class with respect to quality fresh vegetables at competitive
the backdrop of a burgeoning urban of produce, safety and value for price points. “Our twin intent is to
population with ever growing consumers maximise the economic benefits
demand for fresh vegetables and for the farmers and provide access
the vegetable growers in rural and Prior to VeggieKart, Gyanendra nutritious and fresh vegetables for
semi-urban areas looking to get a co-founded a technology start-up the consumers,” avers Acharya.
fair price for their produce, the time Ekistics Solutions. He has also
is ripe for effective market linkage worked in senior positions in the VeggieKart’s business
solutions that have an agenda of corporate sector. With the unique model includes ‘Farm to
social entrepreneurship. The rapid blend of grassroots experience and Business’&‘Farm to Consumers’
advent of technology, enabling exposure to best in class corporate distribution mechanisms. Armed
tools and progressive policy practices, Gyanendra is passionate with efficient logistics, processing,
interventions have made it possible about building enterprises in the and distribution, the company has
to devise effective solutions with field of Agro-Commerce, Health partnered with large retailers and
localised innovations.
42 December 2019
