Page 39 - Car Sales Training Manual
P. 39
ROLE-PLAY ACTIVITIES:
A.8–2 of 3
(i) The sales team can congregate around a specific showroom floor car
(with Advantages manuals at hand) while the Supervisor of the training points out key features at random. Sales staff can then offer the group a clear and brief explanation of the nature of the feature, how it would benefit a customer and possibly its advantage over a similar feature in key opposition models.
(ii) Sales staff can separate into ‘customer/Sales Consultant’ pairs, develop a brief list of potential customer buying needs, and practise introducing the relevant features and benefits of the vehicle at hand in the context of a normal showroom vehicle presentation.
