Page 33 - CCNB ANNUAL REPORT 2023

DYING TO KNOW DAY
Dying to Know Day is held on 8 August each year and is a national day that highlights the importance of end-of- life planning. Over 150 events are held across the Country to mark the day.
The 2022-23 the campaign featured the execution of an Australian-first consumer research survey into public behaviour around end-of-life planning. The research was conducted in partnership with YouGov with 1,000 people contributing to the report.
The results of the survey were used as part of a media campaign to promote the day and highlight the fact that while Australians believe end-of-planning is important, not many had taken steps to prepare and act.
The media campaign that supported the national day generated 303 individual stories and reached over 4 million people. Media coverage reached all parts of the nation, with stories secured across every state and territory.
Additionally, approximately 2-3 million people are believed to have seen the key messages across social media.
During the two key campaign months of July and August, events were held by over 150 individuals and organisations across Australia. Events such as Death Cafes, educational workshops and webinars.
A new logo was introduced for Dying to Know Day and the strapline “Get Dead Set” featured in all campaign material.
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