Page 40 - Craft Club UK

40 We❤CraftClub
You say...
It all began
at Ideal World
We’ve enjoyed 15 years of Club
years of Your favourite craft mag!
Create and Craft was born out of the success of its division on Ideal World. It started out as pre-recorded shows with some basic products but that was all that was needed to build our community of crafters! The shows proved so popular it deserved its own channel with a dedicated team and live hours.
Martyn Parker joined the company when Create and Craft wasn’t even born. He started out in IT before becoming a presenter in 2002. “When I joined there wasn’t even a website! I’ve watched the range of products
and suppliers grow massively over the years. However, what remains from day one is that we bring great products to our audience in a fun, friendly way.”
Senior Trading Assistant Lorraine Scarbro has been with us since
the beginning: “I think Create and Craft is so successful because of the friendship and fun factor. It’s all down to passionate, hard-working teams who make it happen!”
friendship
Craft Club magazine editor Alice Bryan says: “The magazine launched in 2010 to support
the club, reward our members and celebrate thethousandsofamazing people who make up
the Create and Craft community. It’s a real hub of what we represent as a company – inspirational and educational projects,
amazing product offers, member stories, and a fun, family feel. The magazine allows members to see how products can be used, and we like to give you newproductsandbrilliant exclusive deals.
“It’s so important to give back to our members and keep in touch by informing you of the goings on at CCHQ.”
Loyalty Manager Rachel
Newsome says: “Craft
Club was formed to reward
loyal Create and Craft
customers when they
shopped, with discounts given all year round. The customer has always been at the heart of Create and Craft and we want all of our members to feel part of our crafty community. We love to meet you all at exhibitions and events proudly wearing your club badges – it’s an easy way to see who is part of the club and gets the conversation flowing.
“Nowadays there is a tonne of exclusive content hand-picked for
the club to ensure that our members are inspired to keep on crafting. The club really has gone from strength to strength, and we currently have more than 70,000 members who are all part of our family.”
You say...
prices have enabled me to buy goods that wouldn’t necessarily have been affordable for me.” Janet
“Joining the club has been very worthwhile. The discounts and product
“I have watched Create and Craft for years and can honestly say that
it has not only given me excellent products, but has also helped me during times of depression and ill health, because it is so friendly.” Margaret
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1
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Y
2003
AFTI
2005
17 years ago... It’s been 10 wonderful
2010