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BIBLIOGRAPHY

1. Marketing Management (13 th Edition) by Philip Kotler

2. Strategic Marketing Management-Meeting The Global MarketingChallenges by
Carol H. Anderson & Julian W. Vincze

3. The Marketing Whitebook 2011-2012, One Stop Guide for Marketers by Business

World

4. Red Tape Website, http://www.redtapeindia.com/

5. Scribd.com; Creative Advertisement- Red Tape India.

6. Red Tape Annual Report-2018;