Page 19 - Demo
P. 19

   This LandTM
is home
This LandTM
is yours
This LandTM
is where you belong
This LandTM
is for living
This LandTM
is sustainable
This LandTM
is ready
Our language
The name ‘This LandTM’ can extend into a language concept by adding emotive suffixes to the name which relate back to the brand to create double meanings. We only ever add suffixes. These copy structures should be used sparingly in communication as headlines or a call to action.
 19
This LandTM Brand Guidelines DEC 2017. V1



















































































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