Page 28 - WATCH IT! - FW MAGAZINE 2018 Desktop

Inspired by racing culture and designed for the track, these models are a
perfect addition to CITIZEN’s PROMASTER collection. Geared towards the
extreme sports enthusiast, the PROMASTER Series inspires watch-wearers to
go beyond their limits by challenging them to Go Further, Faster, Stronger,
Higher, and Deeper. In this sense, the collection mirrors the brand’s personal
mission of going beyond the limits of technology, while leveraging these
advanced technologies to achieve new levels of functionality, durability, and
safety.
Promaster Tough
In the aim of “Going Stronger”, this summer CITIZEN released their “toughest”
watch yet. The aptly named PROMASTER Tough is built to withstand extreme
A NEW TAKE ON AN conditions, primarily thanks to its monocoque case (two-piece construction
resulting in no caseback) providing utmost rigidity and shock resistance.
Its case and bracelet are coated in CITIZEN’s proprietary surface-hardening
OLD CLA S SIC technology (Duratect), making it harder and more scratch-resistant than
stainless steel. Another strong addition to the PROMASTER collection, the
Tough is designed for anyone who works or plays in extreme environments,
where durable accessories are essential. Other features include an anti-
magnetic movement, anti-reflective sapphire crystal, luminous hands and
Promaster Tsuno Chrono Racer markers, and CITIZEN’s Eco-Drive technology, meaning the watch is powered
As part of the celebration of their 100th anniversary as a company, CITIZEN by light—any light—and never needs a battery.
has released a new take on an old classic: the PROMASTER Tsuno Chrono
Racer. It features a bullhead crown design reminiscent of CITIZEN’s
Chronograph Challenge Timer from the 70s. The crown and pushers placed
up by the 12 o’clock position create a unique case styling when compared
to the standard 3 o’clock crown placement. This feature gave the Challenge
Timer a strong following in its day, to which CITIZEN is now paying tribute
with their four bold new models. With their hand-assembled movement
and trendy colour combinations, each PROMASTER Tsuno Chrono Racer
also features a 1/5-second flyback chronograph, power reserve indicator,
tachymeter, and sapphire crystal, and is powered by any light with CITIZEN’s
Eco-Drive technology.

CITIZEN CITIZEN
PROMASTER TSUNO CHRONO RACER PROMASTER TOUGH

AV0071-03A $1095 BN0211-50E $575

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