Page 47 - WATCH IT! - FW MAGAZINE 2018

You are fitness professionals, personal trainers, morning strategy sessions to set us up for
HOW JENSEN and gym owners in Calgary. What inspired you success for the week ahead. We are very
to follow these paths?
focused on the client experience and spend
FITNESS IS We have both been fitness enthusiasts and much of our time talking to them and making
sure they’re getting the service they’re looking
athletes for most of our lives. Before working
FOSTERING A in the industry, we both worked in other fields for and reaching their goals.
and spent evenings and weekends working out.
COMMUNITY When you have passion for health and fitness, Is owning and running a gym different from
what you imagined? How?
it’s only natural that your thoughts eventually
OF WARRIORS turn to it as a career. Working in fitness is very For many years we dreamed of having our own
rewarding. You can see how much impact it can
training space. You imagine what it feels like
have on someone’s life, providing long-term to unlock the front door in the morning and
health benefits that go with being fit. turn the lights on. How does it feel to crush a
hard morning workout on your own equipment
Tell us about yourselves. Why did you first start Jensen Fitness? in your own gym space? The truth is that this
We were both born in Alberta. Shayne is from Many large facilities focus on a general career is so much more rewarding and the
Calgary and I, Christine, am from Leduc. In 2014 membership and offer personal training as a bit depth of the client relationships, life-changing
we were inspired to share our love of fitness of an afterthought. Jensen Fitness is a client- experiences, and daily client interactions give
with others by starting a small studio in our experience focused private personal training us more happiness than we ever imagined. We
home. This allowed us to welcome people into facility, so our level of client care is superior to are truly grateful to have the opportunity to
our lives and foster a community of passionate a gym that focuses its attention elsewhere. We impact so many lives. Sharing our community
and like-minded individuals. It also gave us the don’t offer open membership, which means all with other like-minded individuals and having
opportunity to focus on what’s really important: of our clients are personal training clients. That the chance to connect with so many amazing
people, their journeys, and their results. allows us to focus on the training experience, on people is truly living our dream. We wouldn’t
goal-setting, and particularly on client progess. trade it for anything.
When (outside of sports) were you first We find that a very large percentage of our
introduced to the fitness industry? clients not only reach their goals quickly, but What’s the hardest lesson you’ve had to learn?
Christine: I started working at Planet Fitness in they also set new goals and achieve more than One lesson we have learned as business owners
Leduc at 19, doing front-desk and fitness sales. they thought possible. is that you can’t sweat the small stuff. It’s a
The trainers started teaching me more about time-waster to worry about things that you
nutrition and how to train my body. How many hours do you typically work per can’t control and, with so many moving parts,
week in/on your business? it’s better to let the little stuff go and focus on
Shayne: I started lifting weights during my Sixty-plus. We wake up at 6 a.m. and train the important things: Are my clients happy and
early teens at the Trico Centre in south Calgary ourselves first, then our day starts with our “A seeing results? Are we providing the very best
and met a lifeguard who was into bodybuilding. tasks” (the most important). We do Sunday client experience?
My friends and I started working out in the
weight room toward building muscle. I started
personal training in 2008 at Gold’s Gym in
Calgary’s Eau Claire, and I’ve worked in the PHOTOGRAPHY:
fitness industry since. 2CREATIVE CO.
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LOCATION:
CALGARY, AB.

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